Millennials On the Move
The coveted 25-44 age group is the heart of the American work and management force. Millennials. Watching their behavior signals markets, products, and services with upside. They’ve overtaken Boomers by numbers and figure importantly in workforce, workplace, and consumer behavior.
They’re on the move. Here is where millennials moved to the most in 2022
See a pattern? High-tech jobs, youthful culture, and some oddball inclusions.
Kileen? Well it’s 70 miles north of the magnet city of Austin. But most importantly it’s one of the best markets in the country for first-time home buyers.
Never heard of Sandy Springs, GA? An Atlanta suburb where Millennials make up a third of the population. Why are they attracted? Let us count the ways according to the local Chamber:
Implications?
Clients in the construction industry want to forecast where office occupancy might be best. They also want to look at markets set for increasing population and new construction in retail, multi-family dwellings, and healthcare facilities.
Some of my clients are organizations open to attracting remote talent. Workers who seek remote work want to do it from attractive environments. Great climates. Affordable housing. Like-minded neighbors. Lots of leisure, entertainment, and culinary options. Plus the key demographic for tech-comfortable staff that is open to an in-office presence in a hybrid working environment is most probably a millennial located not far from a robust, fair-priced airport.
I have clients in the financial services sector that covet this age group. High-earning young adults are the great credit risks of today’s markets. Hook them with a competitive car loan. Sell them a mortgage. Help them with investment property. Be their “trusted advisor.” It’s a formula for a long-term mutually successful partnership and relationship.
They’re on the move. Here is where millennials moved to the most in 2022
- Cambridge, Massachusetts
- Santa Clara, California
- Seattle, Washington
- Sunnyvale, California
- Denver, Colorado
- Arlington, Virginia
- Bellevue, Washington
- Killeen, Texas
- Austin, Texas
- Sandy Springs, Georgia
See a pattern? High-tech jobs, youthful culture, and some oddball inclusions.
Kileen? Well it’s 70 miles north of the magnet city of Austin. But most importantly it’s one of the best markets in the country for first-time home buyers.
Never heard of Sandy Springs, GA? An Atlanta suburb where Millennials make up a third of the population. Why are they attracted? Let us count the ways according to the local Chamber:
- A thriving food and drink scene. Great chefs. Close to riverside dining on the Chattahoochee. Even a combo dog wash and coffee shop. Perk-n-Pooch.
- Education levels. 37% of residents are college grads. Compares to 19% nationally.
- Diversity. Ethnic and economic.
- Low crime.
- Outdoor activities.
Implications?
Clients in the construction industry want to forecast where office occupancy might be best. They also want to look at markets set for increasing population and new construction in retail, multi-family dwellings, and healthcare facilities.
Some of my clients are organizations open to attracting remote talent. Workers who seek remote work want to do it from attractive environments. Great climates. Affordable housing. Like-minded neighbors. Lots of leisure, entertainment, and culinary options. Plus the key demographic for tech-comfortable staff that is open to an in-office presence in a hybrid working environment is most probably a millennial located not far from a robust, fair-priced airport.
I have clients in the financial services sector that covet this age group. High-earning young adults are the great credit risks of today’s markets. Hook them with a competitive car loan. Sell them a mortgage. Help them with investment property. Be their “trusted advisor.” It’s a formula for a long-term mutually successful partnership and relationship.