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Convergence

The E-Reader Killer

The other day I spent about an hour with an iPad.

Those of you who know me or follow this site know I’m a Mac convert. I switched from what the Apple cognoscenti refer to as the “dark side” seven years ago. It’s been a very good experience. Frankly, the Windows world has improved much since I left. But there’s a bigger issue here.

I believe I held the device that will kill the e-readers. Convergence is coming.

When I sit next to a Kindle or Sony user on airplanes I hear rave reviews. Convenience, long charge life, portability are the things they mention. But they also acknowledge it’s another gadget in the bag along with the laptop, smartphone, and various accoutrements of the business traveler today.

With the iPad – and what will be a shrinking horde of imitators over the next few years – you get much more than the reader. It’s really a true lap companion that does much more than just show you a replicated black and white page. It’s a full color, multi-tasking, e-mail and word processing handler – at the minimum. Some power users make them much more.

And the price is just a little more than double the e-reader. Why not spend the little more and get something that does way more than twice the lower priced gadget?

Key indicator – the dropping cost of e-readers. http://nyti.ms/afXw0u A price war has already begun. Developers see an adoption disruption early. Amazon bumps up its advertising.