Futurist Bob Treadway Biography

Bob Web HS White
Bob Treadway

Bob Treadway's work as a futurist, speaker, consultant, and strategy advisor began when clients asked him to develop forecasts to present in advance of his strategic planning consultation and facilitation. Clients in a wide cross-section of industries listened to his counsel that they could not just "invent the future" - they needed to anticipate, prepare, strategize, and act on the factors that they could not control.

29 years later his work continues. But it has broadened and deepened into a futurist practice that extends to multiple countries, several continents, dozens of industries, and several hundred client organizations.

Clients like Berkshire Hathaway, Motorola, Gillette, ExxonMobil, Hilton, American Express, the National Corn Growers Association, Dow, Humana, the Social Security Administration, United Airlines, and the National League of Cities retain Bob to help develop long-range thinking, forecast the environments of tomorrow, form robust strategy, and take action on what's ahead. He’s also known for some of the highest-rated leadership development educational sessions in financial services, agriculture, information security, and food production and processing.

His broad perspective comes through work with hundreds of clients in a broad range of industries and fields including telecommunications, technology, manufacturing, agriculture, healthcare, energy, financial services, distribution, retail, economic development, executive education, professional services, and government in the Americas and Europe.

Most of his practice involves executive sessions with directors and top management in think tank, brainstorming, decision-making, and future visioning projects. Treadway has advised groups as diverse as United States trade negotiators on global emerging issues, telecommunications think tanks on the future of ultra-high speed internet usage, financial examiners on how to evaluate strategy at banking institutions, wealthy families looking for successful investments over a 20 year timeframe, US and Canadian government agencies grappling with unanticipated voter-driven change, agricultural producers on the potential of a bio-economy, as well as multi-national corporate boards and senior management developing strategies for volatile markets and competitive environments.

He's called on for forecasting briefings for a wide range of organizations and industries but participants most often comment on the take-away, hands-on instruction that allows them to become better forecasters on their own. As one executive put it recently, "Your workshop, in just one short hour, helped (us) with HOW to think about (our) businesses in the future."

He has been a guest lecturer and faculty for executive education session and leadership sessions at the University of California Berkeley, Lethbridge College, Loyola, Illinois State, Oregon State, North Carolina State, and Kansas State Universities. His 20-year tenure on the faculty of the Institute for Management Studies educated thousands of Fortune 500 managers.

Before moving into futuring, forecasting, strategy advising, leadership education, and consulting, Bob was an executive and principal in the broadcasting and software industries. His background includes career segments as an engineer, college professor, software marketing executive, business broker, and advertising agency principal. He was educated in Europe and the U.S. and holds degrees in engineering, liberal arts, broadcasting, and communications.